Branding Blog

Autumn is quickly approaching – with Labor Day in just a few short weeks, the kids getting ready to go back to school, and football season fast approaching. Hot summer days will soon give way to cooler temperatures of the fall – time to bust out the jackets and sweatshirts. Many companies have customized apparel including t-shirts and polo shirts, but during autumn months, these logos are covered by outer layers. How can you ensure a professional appearance for your business as the weather gets colder? For businesses with outdoor operations, company logo apparel like custom jackets and custom windbreakers are an attractive and professional option. Logo jackets not only help to keep your employees warm and protected from the elements, but give your team an element of professionalism – impressing clients when they’re out on the job. Rather than someone in a random sweatshirt approaching their home or business, your clients know they’re working with a representative of your busines

Everyone enjoys feeling recognized for their accomplishments and anniversaries at work, even with simple mementos. Many companies choose to give gifts to employees for this very reason.   The simple acknowledgement of these achievements – public recognition for accomplishments – is important to employees in every line of business. However, many typical office gifts – things like pens and coffee mugs – are not really all that special. A company coffee mug will sit among a collection of others, and something like a pen is easily lost. Fortunately, there is an option that not only shows your employees appreciation, but is useful – company logo apparel . Instead of giving a coffee cup with your company’s logo (which will fade over time) or a pen that will sit on a desk, give them a useful, attractive present such as customized apparel . At Southern Advertising, we have a variety of options to fit almost any workplace, environment, and employee. If your recognized employees spend time

Fleece pullovers, zip-up fleeces, and insulated jackets are all the rage these days. Represent your company with pride using customized fleeces from reputable companies such as Port Authority, Sport-Tek, OGIO, and Columbia. Our personalized fleeces come in a variety of colors and are made of materials like polyester microfiber. Customized fleece jackets from Southern Advertising come complete with your custom embroidered logo in the color and design of your choice. You approve all art work before production begins and we offer bulk discounts and free shipping on all orders. Bottom Line: Whether they are used as a gift for employees or clients, or as front line uniform gear, custom fleeces are a great way to advance your brand both indoors and out. Bulk discount rates are:   Quantity       Savings  24-47           5%    48-71           10%   72-143         12%

In the world of business, providing excellent services and/or products is important, but it’s not everything. Depending on the industry, a company may have anywhere from a few competitors to a few hundred competitors, maybe even a few thousand.  It becomes increasingly more important to differentiate your company from the rest, and the ability to build a brand will often make or break a company.  How does a company become the cream of the crop? While there are many avenues to go about building a brand, some of the most important involve logo creation and other visual interpretations that are immediately recognizable by a customer or potential customers. While this is often easier said than done, the result of an effective branding campaign is undeniable. There are many examples of companies that may not offer as great of a product or service as some of their competitors, however, their brand recognition makes them successful. This is why it's important to get the brand out in