Branding Blog

While the differences between the sexes are generally obvious (yet still pondered by humans since history began), it’s not always reflected in society as it should be.  Women have a unique shape, and they are well aware of it.  So is the fashion industry, which makes billions of dollars annually by capitalizing on this simple fact.  As obvious as these differences are, not everyone caters to them as they probably should.  Many companies with a co-ed staff simply have company apparel in 3 or 4 different sizes, with no regard to the unique differences in anatomy between the sexes.  This “few sizes fits all” attitude usually caters to the average adult male, leaving female employees no choice but to wear company shirts that are not sized to their uniquely shaped bodies.  Companies like Gildan, Hanes, and Port Authority are changing all that.  With a variety of styles and colors, Southern Advertising offers logo shirts for women that actually fit them properly, inspiring confidence on

Custom Accessories for Every Activity People use all types of accessories for everyday activities, and many times it’s easy for things to get lost or for items to become mistakenly possessed by others.  Kids can mistake a friend’s beach towel for their own.  Smokers often forget that borrowed lighter is not theirs. To counter these sort of mix-ups, people often use a permanent marker as a means of claiming possession of items if and when they do venture out of sight, but it’s an unsightly way to personalize most anything except for a pair of socks or underwear. Customizing items with a monogram, logo, or full name is a great way to tell the world “that’s mine”, and if it’s done by a professional embroiderer, it looks so much better than the permanent marker. The following items make great customizable gifts sure to please friends, family, employees, and business contacts: Custom Aprons For grill masters, kitchen queens, and servers alike, the apron is a necessity.  Why not

Custom Accessories for Every Activity People use all types of accessories for everyday activities, and many times it’s easy for things to get lost or for items to become mistakenly possessed by others. Kids can mistake a friend’s beach towel for their own. Smokers often forget that borrowed lighter is not theirs. To counter these sort of mix-ups, people often use a permanent marker as a means of claiming possession of items if and when they do venture out of sight, but it’s an unsightly way to personalize most anything except for a pair of socks or underwear. Customizing items with a monogram, logo, or full name is a great way to tell the world “that’s mine”, and if it’s done by a professional embroiderer, it looks so much better than the permanent marker. The following items make great customizable gifts sure to please friends, family, employees, and business contacts: Custom Aprons For grill masters, kitchen queens, and servers alike, the apron is a necessity. Why n

While the differences between the sexes are generally obvious (yet still pondered by humans since history began), it’s not always reflected in society as it should be. Women have a unique shape, and they are well aware of it. So is the fashion industry, which makes billions of dollars annually by capitalizing on this simple fact. As obvious as these differences are, not everyone caters to them as they probably should. Many companies with a co-ed staff simply have company apparel in 3 or 4 different sizes, with no regard to the unique differences in anatomy between the sexes. This “few sizes fits all” attitude usually caters to the average adult male, leaving female employees no choice but to wear company shirts that are not sized to their unique anatomical differences. Companies like Gildan, Hanes, and Port Authority are changing all that. With a variety of styles and colors, Southern Advertising offers logo shirts for women that actually fit them properly, inspiring conf

Present day construction projects incorporate a variety of specialists, working together in harmony to complete objectives.  In many cases, a project involves workers from more than one contractor, with workers belonging to a handful of different employers on a single job site, all in different uniforms.  This can make it difficult to identify which company a particular worker or set of workers is employed by, creating a possible security hazard on your worksite. This is why customized safety clothing can be a great idea for companies that are contracted to work on such projects. Customized safety clothing allows you to quickly identify members of different project teams, leading to increased security and better communication on your worksite. Southern Advertising specializes in creating custom embroidered workwear, which makes it easy to spot which company any given employee on a job site represents, all the while meeting safety requirements for jobs involving potentially danger

From sports teams to students, business professionals to survivalists, the backpack has become an essential tool for people of all walks of life. And for good reason: few pieces of impedimenta exhibit the versatility offered by a backpack.  Briefcases and suitcases are often bulky, and must be carried by hand or pulled with wheels. Whether a person is traveling a short or long distance, the backpack is often used by both young and old because of its convenience – it distributes weight across the back and shoulders making carrying less stressful, and is able to hold an impressive amount of equipment. For many years, militaries across the globe have used the larger version “rucksack” as a means of transporting essential gear in a way that is efficient and easily accessible. Today, civilians rely on backpacks to transport everything from food and clothing to computers and camping equipment.   Custom backpacks can make a big splash and send a unified message for sports teams, colleg